Last updated July 18, 2024.
1. Introduction
At Primeo Group SARL (“we”, “us” or “our”), we are deeply committed to protecting your privacy.
This policy explains how and why we collect, store, use, and/or share (“process”) your personal information when you:
- Visit our website and linked social media and digital properties (“site”).
- Interact with our sales or support team.
- Use our consulting services.
We recognize the importance of privacy and are committed to being transparent about our data practices and providing you with the information you need to make informed decisions about your personal information.
If you disagree with our policies and practices, please refrain from using our site or purchasing our services. If you have further questions or concerns, contact us using the online contact form.
2. Purpose of the Policy
The purpose of this Privacy Policy is to explain how we collect, use, disclose, and protect your personal information. It aims to ensure compliance with various data protection regulations, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws.
This policy also outlines your rights regarding your personal information and how you can exercise those rights.
3. Scope of the Policy
This policy applies to all personal information processed by us when you:
- Visit our site.
- Engage with our sales or support team.
- Use our consulting services.
4. Information We Collect
4.1. Personal Details
We gather personal information that you voluntarily provide when you express interest in our services, participate in activities on the site, or contact us directly.
The personal information we collect varies depending on the context of your interactions with us, this includes but not limited to:
- Company Name.
- Full Name.
- Phone Number.
- Email Address.
- Job Position.
All personal information you provide must be true, complete, and accurate. Please notify us of any changes to such information.
As for sensitive information, we don’t process such data.
4.2. Automatically Collected Information
When you visit, use, or navigate our site, we automatically collect certain information. This data does not reveal your specific identity (such as your name or contact details) but may include usage, device and location information.
- Log/Usage Data: This includes but not limited to your IP address, pages visited, time spent on pages, and other information about your activity on the site.
- Device Data: Information about the device you use to access our site, including but not limited to device type, operating system, browser type, device and application identification numbers…
- Location Data: We may collect information about your location based on your IP address or mobile device settings. You can prevent access to the location information by changing your settings on your device. However, if you choose to opt out, you may not be able to use certain features of the site.
This information is primarily needed to maintain the security and operation of our site and for internal analytics and reporting purposes.
4.3. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website. These technologies help us understand user behavior, customize content, and improve our services. For detailed information, please refer to our Cookie Policy.
4.4. Google Analytics Data
We use Google Analytics to collect information about how visitors use our site. This includes data on user behavior, such as pages visited and actions taken on the site. This helps us improve our website and services.
To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page at https://policies.google.com/privacy.
5. How We Use Your Information?
We handle your personal data for multiple reasons based on your interactions with our site or team.
5.1. To Provide and Improve Services
We use your personal information to deliver our consulting services, respond to inquiries, provide support, send updates, request feedback and improve the quality of our offerings.
5.2. For Advertising Purposes
We use your information for advertising purposes, such as displaying targeted ads through platforms like Google AdSense.
5.3. For Marketing and Administrative Purposes
Your data is used for marketing activities, such as sending newsletters, promotional materials, and special offers. It is also used for administrative purposes, such as managing your account and processing transactions.
5.4. For Analytics and Research Purposes
We analyze data to understand user behavior and preferences. This helps us improve our site, develop new services, and enhance existing ones. We use tools like Google Analytics to perform these analyses.
5.5. For Fraud Prevention and Security Purposes
We use your information to maintain the security of our site and services. This includes monitoring for fraudulent activity, protecting against cyber threats, and ensuring the integrity of our systems.
5.6. To Comply with Legal Obligations
We process your data to comply with legal and regulatory requirements. This includes maintaining records for tax purposes, responding to legal requests, and fulfilling our obligations under data protection laws.
5.7. For Other Purposes
We may process your data for other purposes with your consent, ensuring that we only do so when we have a legitimate legal basis.
6. Sharing Your Information
6.1. Third-Party Service Providers
We may share your information with third-party service providers who perform services on our behalf. These providers include:
- Payment Processors: To handle financial transactions.
- Analytics Providers: Such as Google Analytics, to analyze website usage and improve our services.
- Social Media Platforms: To enable social sharing features.
We ensure that these providers are contractually obligated to protect your information and use it only for the purposes specified by us.
6.2. Legal Requirements and Business Transfers
We may disclose your information if required by law or in response to legal processes. Additionally, if our company undergoes a merger, acquisition, or sale, your information may be transferred as part of the business transaction.
7. Our Position on Third-Party Websites
We are not liable for the privacy practices of third-party websites, services, or applications linked to from our site. We recommend reviewing their respective privacy policies independently.
8. Cookies and Tracking Technologies
8.1. Types of Cookies Used
We use various types of cookies to enhance your experience, including:
- Essential Cookies: Necessary for the website to function, such as maintaining your login status.
- Functional Cookies: Allow the website to remember choices you make (e.g., language preferences).
- Analytics Cookies: Help us understand how users interact with our website to improve user experience.
- Performance Cookies: Collect data on how users engage with our site to improve its performance and functionality.
- Tracking/Targeting Cookies: Used to deliver personalized advertisements based on your interests.
8.2. Purpose of Cookies
Cookies help us improve site functionality, understand user behavior, and deliver targeted advertising. They enable us to provide a better user experience and tailor our services to your preferences.
8.3. How to Manage Cookies?
Most web browsers accept cookies by default, but you can adjust your browser settings to remove or reject cookies. Note that disabling cookies may impact some features of our website.
9. Duration of Data Storage
We retain your data for as long as necessary to fulfill the purposes outlined in this policy. This includes maintaining records for business operations, legal compliance, and resolving disputes.
The duration of data storage depends on the type of information and the purposes for which it was collected. We regularly review our data retention periods to ensure we comply with legal obligations and best practices.
We consider the following factors when determining data retention periods:
- Legal Requirements: Compliance with applicable laws and regulations.
- Business Needs: The operational needs of our company.
- Nature of Information: Sensitivity and relevance of the data.
- User Requests: Your preferences and requests regarding data retention.
When there is no ongoing legitimate business need to retain your personal information, we will either delete or anonymize it. If deletion is not feasible (e.g., because your data is stored in backup archives), we will securely store and isolate it from further processing until it can be deleted.
10. Your Rights
Depending on your country’s laws, you may have some rights including but not limited to access, update, or delete the personal data we hold about you.
10.1. Access to Personal Data
You have the right to request access to the personal data we hold about you. This allows you to verify the lawfulness of our data processing activities.
10.2. Correction and Deletion of Personal Data
You can request the correction of inaccurate data or the deletion of your personal data. We will comply with such requests in accordance with applicable laws.
10.3. Objection to Data Processing
You have the right to object to the processing of your personal data in certain circumstances, such as for direct marketing purposes.
10.4. Data Portability
You can request a copy of your data in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider.
10.5. How to Exercise Your Rights?
To exercise your rights, please contact us using the online contact form. We will respond to your request in accordance with applicable data protection laws, such as GDPR and CCPA.
11. Do-Not-Track Features
Many web browsers and some mobile operating systems and applications offer a Do-Not-Track (“DNT”) feature to indicate your privacy preference to not have your online activities tracked. Since no standard for recognizing and implementing DNT signals has been established, we currently do not respond to DNT browser signals or other mechanisms indicating a request not to be tracked. If a standard is adopted that we must adhere to in the future, we will update this privacy notice accordingly.
12. Security of Your Information
12.1. Measures Taken to Protect Your Personal Data
We implement a variety of security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Website traffic encryption.
- Access Controls: Restricting access to personal data to authorized staff only.
- Security Training: Educating employees on data protection practices.
Despite these efforts, no internet transmission or storage technology is completely secure, so we cannot guarantee that unauthorized parties will not be able to circumvent our security measures and improperly access, steal, or modify your data. While we strive to protect your personal information, any data transmission to and from our site is at your own risk.
Always use a secure environment when accessing our site.
12.2. Steps Users Can Take to Protect Their Information
We encourage you to take steps to protect your information, such as:
- Using strong, unique passwords for your accounts.
- Regularly updating your passwords.
- Avoiding sharing personal information publicly.
- Enhancing the security of your environment including your operating system and browser.
13. Children’s Privacy
We do not knowingly collect data from users under 18 years. If we become aware that we have inadvertently collected such data, we will take steps to delete it promptly. Parents and guardians are encouraged to monitor their children’s online activities.
14. International Data Transfers
Your data may be transferred and stored internationally. Our web hosting provider and data center are based in France. We implement appropriate safeguards, such as standard contractual clauses, to protect your data during international transfers and ensure compliance with applicable data protection laws.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The updated version will be indicated by an updated “Revised” date and will be effective as soon as it is accessible. We encourage you to review this policy regularly to stay informed about how we are protecting your information. No email or notification will be sent for changes.
16. Contact Information
For questions or concerns about this Privacy Policy, or to exercise your data protection rights, please contact us through the following methods:
- Email: online contact form.
- Phone: +212698898019.
- Address: 42 Boulevard Rachidi, Zenith Center, Casablanca 20000.
